How Halloween Marketing Changes Based on Client Persona

For some, Halloween is about horror and gore. For others, it's about drawing inspiration from autumn and family values. A younger audience might expect more youthful Halloween depictions or communications in their marketing, with references to gore and horror. Contemporary clients may also expect Halloween marketing to align with pop culture or be based heavily on old horror movies or shows like Sabrina The Teenage Witch, Dark Shadows, or Nightmare on Elms Street. An older clientele, however, might expect to see more reference to autumn with the odd pumpkin here and there than skulls, and more emphasis on family, than movies and parties.